I started this project with my clothing brand in mind. I plan to release a spring collection soon. I wanted my visual to represent the spring season by literally displaying a spring. I used the pen tool to curve my lines into the shape of a spring that leads up the word "spring" which is bouncing onto the spring. I chose the colors yellow and green and used the Curlz MT font to add more energy to the word.
The concept of spring is refreshing energy. The season puts a bounce in the step of all walks of life. My spring design is a play on words because the word spring is connected to an actual spring that generates a fun bounce. The curly font blends well with the curves of the spring. The word spring is landing on the spring to create an ongoing effect and keep the viewer within the theme, spring.
I like this design. I love the play on words. I especially like the diagonal that cuts through the spring image. Very clever! I also enjoy the wide yellow on the "S" and then repeated in the "i" more subtlety and even lesser in the other letters. Nice way to play with scale. I only wonder if the background were, perhaps, maybe a very, very pale pink or violet, if that might complete the color palette? However, the design is very smart and conveys the message.
ReplyDeleteI like your idea here, I wonder if you could get rid of the diagonal line that is created with the yellow color that seems to cut thru the spring?
ReplyDeleteIt is really good. I barely have any critique for this design. Maybe a small suggestion of playing more with the negative space. Like try different background, (striped or checkered, green and gray)
ReplyDeleteThe way the font mixes with the spring shape is really cool. It was a nice idea. I think the yellow fill on the spring definitely should be deleted though- I didn't know what it was at first when I saw that. The curlyness of everything is great though.
ReplyDeleteThis is cool! The color gives it the spring feel.
ReplyDeleteCorey,
ReplyDeleteThe idea and design work well together. The visual is great and conveyed well. I would only suggest maybe removing the fill in the actual spring image. It works either way I think.
I been doing branding and clothing designs for many years now. I like the design of the spring you laid out and i could see this on a shirt
ReplyDeleteThe design looks good, maybe add a few touches of spring to the background though.
ReplyDeleteLove the concept here! only suggestion I might make is too take out the yellow color in the spring that you created. nice work!
ReplyDeletethe design is really well done, the colors fit the springy-ness perfectly! one issue, the diagonal line that cuts through the spring at the bottom
ReplyDeleteGreat concept and good use of colors. I think adding background color and foreground color would help it feel complete.
ReplyDelete