Logos

For this assignment, we were supposed to create four original logos, appropriate for four different demographic categories. 


For the first category, (Girls, ages 9-13) I picked a clothes store and named it FairyTale. It’s colorful, but already not too childish, as if I would use different colors for each letter, I was trying to make it more as an age transitioning design. For women, ages 40-49, income of $100,000-$124,999, I picked a skin care products line, named Golden Lily. Here I decided to use curly and elegant fonts. For men, age: under 25, income of $25,000-$49,999, my product of choice was an online phone and computer applications store, TechPro. because cells and computers are playing very important role in lives of young generation. Men, age: 70 plus, income of $50,000-$74,999 got an alcoholic beverage (I’m thinking it is either a brand of whiskey or vodka – something strong,) Royal Crown. I know it might be weird to advertise alcohol at this age, BUT. The amount of their income indicates that those are people who either own their own small company, or have a good position in one. They are most likely still quite energetic, and attend business related gatherings. 

The most difficult part of this assignment was generating ideas, because I had to take into account not only aesthetic looks of the logos, but also functionality, think about how those logos might attract audience of the stated demographic category. After my ideas were sketched, I picked four logos I liked the most and transferred them into an illustrator file. I used shape tools and Pen tool to create the graphic parts of the logos, them I picked fonts, appropriate for my designs. Most of the fonts needed to be readjusted, so I made outlines, turning the text into vector shapes. Turning them into vector shapes also solved the problem of school computers not having the fonts I used at home.