1) Cerise` Noir = A fun, black-cherry (non-alcoholic) beverage for girls, ages 9-13. Delicious & refreshing - its from France!
2) Cerise` Noir = A sumptuous black-cherry wine for the professional woman, age 40-49, income of $100,000-$124,999.
3) Cerezas Noir = A black-cherry flavored vodka for men under 25, income of $25,000-$49,999. PARTY TIME!!!
4) Cerezas Noir = An enjoyable black-cherry brandy for men 70 plus, income of $50,000-$74,999. Who says Grandpa can't party too?
This one was my alternate for the men under 25:
I love that you stuck with one product for all the designs, the logo reminds me of Coca-Cola, in all its forms, which is a good way to draw in customers. I like them a lot.
ReplyDeleteVery enjoyable but I would suggest making sure that you keep graphic elements from overlapping the fonts unless the tie into the font. It breaks the visual line between the text and the art.
ReplyDeleteVery nice. I like how you stuck to the same thing. That company seems like it would be very ambitious!
ReplyDeleteThat is amazing how you created four different designs for the same brand name. All designs are clear and understandable. Good choice of fonts.
ReplyDeleteThe one product to appeal across these many demographics is very ambitious. My fav would be the tweens logo, the cherry icon is great and the font is readable. Least fav is maybe the men under 25 logo. I do like all the color schemes though and maybe the cherry in the mens logo needs to be more intoxicated or something. But I like the entire layout. Looks very professional.
ReplyDeleteI agree. The men under 25 logo was an earlier version. I only chose it because of some feedback I received. I've now included the version that was actually my favorite.
DeleteInteresting choice trying to brand the black-cherry to each demographic. I like the two logos on the left, aimed at the younger demographic. I think the other two might be a little too 'busy' to really attract their demographic and might look odd on a wine / brandy bottle. I would try toning those done a little, and simplifying them.
ReplyDeleteReally cool that you decided to go with a theme here thats something that is not easy to do. All four of the logos are clean and nicely put together. I think maybe using more shades of red could help to create more a difference between them all to help them appeal to different markets. nice job!
ReplyDeleteThe stars definitely add a very "party" feel to the logo, which can go either way. I think it works for the younger groups, but maybe not so much for the older ones.
ReplyDeleteReally creative. smart way of how using the same objects can be moved and changed slightly to mean different things. Now if parents are willing to buy soda from the same brand they drink alchohol from it would sell a lot LOL good job
ReplyDeleteYour logos are very fun and uplifting. My only critique is that they look so similar it isn't obvious which one is meant to appeal to which group. Since they are all appealing to me you did a good job!
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